Corporate Identity
My expertise in corporate branding focuses on strategically evolving a company’s visual identity to reflect its growth. I apply strategic thinking to updates — from color refinements to dual-branding for mergers and acquisitions. My work ensures brand consistency across all essential touchpoints: designing and implementing business cards, email signatures, stationery, user-friendly PowerPoint templates, and diverse departmental materials. I also contribute to cohesive website redesigns, ensuring a compelling and unified brand presence across every platform.
Skills: InDesign, Illustrator, Photoshop, PowerPoint, Word, PDF Interactive (Forms)
Key highlights:
- Brand refresh with color and typography strategy to support identity evolution planning
- Business cards, stationery, and standardized email signatures
- Cross-department templates and collateral
- Website redesign collaboration
Business Development
I collaborate with business development teams to create a distinct visual identity that aligns with the company’s brand while supporting growth and outreach goals. From trade show banners and presentation design to data-driven infographics and nationwide presence maps, I turn complex information into engaging, easy-to-understand visuals that help executives communicate strategy and impact with clarity and confidence.
Skills: InDesign, Illustrator, Photoshop, PowerPoint, PDF Interactive (Forms)
Key highlights:
- Department-specific branding for business development
- Exhibit and tradeshow materials (retractable + wall banners)
- PowerPoint presentations for potential leads and partnerships
- Infographic design for data storytelling
Social Media
I design social media content that supports different departments’ objectives, from Human Resources recruitment campaigns to Business Development event promotions. Each post is crafted to communicate clearly, align with company branding, and capture audience attention across platforms.
Skills: InDesign, Illustrator, Photoshop
Brand Evolution
